The job description is your ticket to showing the employer that you have what it takes to fill the position. Focus on using the words in the job description both on the resume and cover letter. If a computer system is being used to narrow candidates, they will screen for the key words in the job description in your resume and cover letter. Then once you get the interview, you can figure out what stories and anecdotes to highlight that correspond with the job description.

Here is a great article if you want to read more, with tips on using the job description to go above and beyond, such as connecting with those that formerly had the position on LinkedIn.

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